Google reviews aren’t just helpful for customers—they're also like catnip for search engines. A high volume of positive reviews can significantly improve your local SEO rankings. Google likes to serve up businesses that have a good reputation, which means more visibility for you in search results. Think of reviews as the secret sauce in your SEO recipe. The more authentic and verified your reviews are, the higher you’ll climb in the search results, which is great news for bringing in potential customers—and for those bragging rights.